The Campaign

Hi, my name is Tasha Bishop, and I’m addicted to underwear. Funnily enough, The Pants Project started with a lie. At 13 years old, I was the last girl in my year to start her period. I so badly wanted to be part of the “I’m cool ‘cause I’ve started my period” club, that I ended up faking it – you know what they say, fake it till you… bleed…it? Nope. Anyway, I stole some red food colouring, poured it all over the gusset of my brightest white pants, and took them to school for period club show and tell. To be honest, those pants resembled some sort of massacre (I’m pretty sure no one has bled that much period blood in the entire existence of humanity), but my friends were easily fooled – bless their young hearts – and I was accepted as a fully fledged, monthly red member of the club. A girl gang to end all girl gangs, or so I thought.

Blog

I’ve been waiting for this day for a while. Routinely scrolling to the bottom of our Instagram page to reach the very first post, checking the date against my iPhone calendar. Today has seemed a long way off, but somehow it’s finally here and I’ve done it… and it feels pretty magical. A year ago today, I started The Pants Project. Honesty hour: I had no idea what I was doing in the beginning and one year in, if I’m being realistic, I still don’t. Blind and ignorant and oblivious, I waded into the deep end of non-profit organisations, the charity world, the fashion industry, the lingerie business, PR, marketing, social media, event organisation and one hell of a learning curb. Stumbling/falling/tripping into adulthood aside, I don’t think I have ever been more proud of myself. I had a vision for The Pants Project that resembled the Notting Hill scene where Julia Roberts confesses her love to Hugh Grant in a dusty bookshop. Instead of two movie stars on a film set, it was real-life raw human beings, in their own private spaces, standing in front of the mirror with nothing on but a pair of pants, asking themselves to love themselves. Somehow, three hundred and sixty-five days down the line, an ocean of tears, countless lists and thousands of emails later, I think I have achieved that vision – in some satisfying capacity at least. 

Welcome To The Pants Party

The Pants Project is a non-profit organisation started back in 2016, because our founder discovered the magical powers of underwear – yes, she was sober *eye roll*. The Pants Project is a revolution that starts with YOU, and exists in the name of equality, inspiration, celebration and dedication. We aim to teach people – no matter who they are, what they look like, where they live or what they’ve faced – that underwear can be a source of strength and a tool for empowerment in everyday life, regardless of your background. Our story started by supporting those facing infertility (check out our campaign page to find out why), but the world is wide and pants are powerful so we support any issue we believe needs our help. By selling knickers, putting on events and sharing stories, we raise funds and awareness through the world’s love of all things pants to bring about social change, empower people and make this world a little bit better.